Category: Product news

Brush mowers, or brush cutters for rental are often seen as a necessary evil by equipment rental yards. On one hand, there can be a high demand for them and that demand can come from a variety of customer segments: from homeowners looking to clear their property of a season’s or more worth of growth, to contractors and land management organizations that need to maintain trails or clearing brush from the sides of highways. However, along with this demand, there are issues that arise with brush cutters in rental: they are seen as a product with a limited season and, because of the nature of work that they do, they can be high-maintenance as well.

At Orec, we hear these concerns when we visit local yards around the country. But when rental professionals do decide [...]

Orec America first opened in the US in the spring of 2010. However our parent company, Orec Japan, was first established in 1948. In the more than 60 years that Orec has been in business, it has become well known for its innovative and durable outdoor power equipment. Below are just a few of the reasons that Orec has become the standard for quality and ingenuity in the outdoor power equipment market.

The first twenty years saw a flurry of new products that helped established Orec (then called Ohashi Agri Machine Works) as a provider of unique power equipment to small farmers and property owners. In 1949, we introduced the vertical pump to the Japanese market. In 1957, we introduced a walk behind cultivator to small farmers in Japan. Ten years later we introduced Japan’s first walk behind transporter.

The success of these products helped Ohashi to expand both domestically and internationally during this time. [...]